The Spark Behind What We Do

Ever wonder how big ideas change the world? That's what gets me fired up! Just like those brilliant thinkers from the Enlightenment era who dared to do things differently, I believe marketing should be about sparking innovation and finding smart, creative ways to connect with people. I’m all about blending that "aha!" moment of creativity with the solid power of data to help brands build real, lasting connections and grow sustainably.

Meet the Person Behind the Plan

Hi! I'm Mark Allen, and I've been diving deep into the world of marketing for over 25 years. I've had the privilege of helping all sorts of businesses—from cool startups to established companies—grow their revenue significantly (think 10-35% year after year!). I love building awesome marketing teams and crafting strategies that really work. Whether it's figuring out how to smooth out the customer journey or fine-tuning those go-to-market plans, I'm passionate about finding the sweet spot where creativity and results meet.

How We Can Team Up

If you're a DTC, SMB, or Mid-Market company (no matter what industry you're in!) and you're ready to take your marketing to the next level, we should chat. Especially if you're feeling like you're struggling to balance getting people interested and actually turning them into customers or if your marketing team could use a more complete picture of the customer journey.

Think of me as your fractional marketing leader—a seasoned pro who can jump in and help you navigate the challenges of growth. Plus, I've got a fantastic team of marketing experts who are just as passionate about your success as I am. We're here to provide the solutions you need to thrive.

What We Believe In

At the heart of everything we do, you'll find these core values:

• Putting Customers First: We're all about creating experiences that people love.

• Being Open and Honest: Transparency is key to building trust.

• Doing the Right Thing: Integrity guides every decision we make.

• Thinking Outside the Box: Innovation is where the magic happens.

• Making a Positive Impact: We believe in responsible growth.

Let's work together to make your marketing dreams a reality!